If you ended up here, you probably run a warehouse — or you’re about to. This is the first post on a blog that exists for one reason: to be the resource I wish I had when I was running operations with a spreadsheet, a phone, and a deeply opinionated WMS vendor on the other end of a quarterly call.
Here’s what I’m committing to.
What you’ll find here
Three kinds of posts, on a strict bi-weekly cadence:
Operational how-tos. Step-by-step playbooks for the work that actually happens between your dock doors. “How to cut receiving errors in a multi-client 3PL.” “How to set up cycle counts that catch shrink before month-end.” No fluff. Numbered steps, real screenshots, and the trade-offs nobody mentions.
Original benchmarks. Specific numbers, measured across real operations. Not vibes, not “industry estimates” pulled from a McKinsey deck. The kind of data you can quote in a board meeting or use to defend a line item to a client.
Unfiltered commentary. Strong opinions about where the WMS market is going and why the current shape of it is failing small and mid-size operators. Sometimes I’ll be wrong. I’ll say so when I am.
What you won’t find here
Generic SEO content about “the importance of warehouse efficiency.” Listicles that read like they were generated. Reflections on “the future of logistics” by an author who’s never set foot on a warehouse floor.
I write every post. When I cite data from another operator or 3PL, I name them. When I’m describing how something works in Deliver WMS specifically, I’ll say so plainly — not bury it inside the post like a sponsored blob.
Why bi-weekly, not weekly
Weekly cadence is how blogs become content mills. The bar for publishing a post here is: would I read this if a competitor had written it? If yes, ship. If no, hold.
Bi-weekly gives me time to actually measure something before I publish it. The benchmark posts in particular take a couple of weeks each — calling operators, getting their permission to share numbers, and validating that the data set actually shows what I think it shows.
What’s next
The next several posts focus on the operational realities that drive your week: where the time actually goes in month-end billing, how the slowest 10% of your orders shape your reputation, and the specific things you can change about your warehouse operation tomorrow morning that will pay back this quarter.
If there’s a topic you’d want me to dig into, reply through the contact form or grab a slot to talk through what you’re seeing in your operation. The best posts on this blog are going to be the ones operators ask me to write.
— Michael